Digital Marketing / Performance Marketing Manager
Core
Plan, execute, and optimize performance-driven digital campaigns to generate leads, customers, and measurable revenue.
Role type
Performance Marketing Manager (Paid Media)
Builds
Paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Meta Ads, LinkedIn Ads, campaign budget management, conversion tracking, A/B testing, data analysis, audience targeting, landing page optimization
Preferred skills
Google Analytics, CRM platforms, marketing automation, B2B/SaaS/e-commerce experience
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Google Sheets/Excel
Responsibilities
Plan and launch paid advertising campaigns, analyze key performance metrics (CPL, CAC, ROAS), optimize targeting and bids, collaborate on creative and landing pages, manage conversion tracking and attribution, create performance reports
Seniority
Mid-level, hands-on IC