Head of Marketing
Core
Lead the full marketing function (brand, performance, demand generation) for an AI upskilling provider in Singapore, driving B2C and B2B growth.
Role type
Head of Marketing
Builds
B2C individual enrolments and B2B corporate pipeline for AI and technology training programs
Domain
EdTech / AI Upskilling
Required skills
Full-funnel acquisition strategy, performance marketing (Google, Meta, LinkedIn, TikTok, YouTube), SEO, content strategy, CRM and marketing automation, team leadership, commercial mindset, data analytics
Preferred skills
Experience in Singapore's education or EdTech sector, hands-on expertise with paid media tools, ability to build measurement infrastructure
Technologies
Google, Meta, LinkedIn, TikTok, YouTube, CRM, marketing automation tools
Responsibilities
Own full-funnel acquisition strategy across B2C and B2B, lead performance marketing with accountability for CPL/CAC/ROAS, drive organic growth via SEO and content, oversee CRM and automation, shape brand positioning, lead go-to-market for new courses, manage agency relationships, build measurement dashboards, lead and hire a marketing team
Seniority
Senior, hands-on IC with management responsibilities
