Brand & Marketing Manager
Core
Lead marketing strategy and execution for two F&B brands (White Restaurant and Souper Tang) to drive brand awareness, customer engagement, and sales growth.
Role type
Senior Brand & Marketing Manager
Builds
Integrated marketing campaigns, brand positioning, digital engagement programs, and promotional initiatives for F&B outlets.
Domain
Food & Beverage / Hospitality
Deliverable
product features
Required skills
Marketing strategy, brand management, digital marketing, campaign planning, CRM management, budget management, agency management, data analysis, project management
Preferred skills
F&B industry experience, knowledge of Singapore food advertising regulations, product development support
Technologies
Social media platforms, digital advertising tools, CRM systems, marketing automation platforms
Responsibilities
Develop annual marketing strategies and brand positioning; plan and execute integrated campaigns across digital and offline channels; manage marketing budgets and performance metrics; oversee external agencies and vendors; support new product launches and menu promotions; ensure regulatory compliance for food advertising.
Seniority
Senior, hands-on IC