Consumer Marketing Specialist - Luxury Residential Real Estate, Mumbai
Core
Develop comprehensive marketing plans, create sophisticated content, and execute ATL/digital campaigns for luxury residential real estate properties.
Role type
Senior consumer marketing specialist (luxury real estate)
Builds
Brand awareness, qualified leads, and premium content for luxury residential sales
Domain
Luxury residential real estate
Deliverable
product features
Required skills
Luxury real estate marketing, Digital marketing, Market research, ATL/Print advertising, HNI/Affluent consumer engagement, Competitor analysis, Lead generation, Premium content development, Stakeholder management
Preferred skills
Brand partnerships, Digital marketing platforms, Presentation skills
Technologies
Social media management, Email marketing, Web analytics, SEO/SEM
Responsibilities
Develop marketing strategies tailored to the luxury market, Create compelling property descriptions and social media content, Execute print campaigns in top media publications, Oversee digital marketing initiatives including paid advertising and SEO/SEM, Ensure consistent brand messaging across channels, Partner with luxury brands for co-branding opportunities, Conduct market research and competitor analysis
Seniority
Senior, hands-on IC