Brand Marketing Manager
Core
Develop and execute brand marketing strategies to enhance SPH Media's visibility, brand affinity, and market positioning across digital, social, print, and on-ground channels.
Role type
Brand Marketing Manager
Builds
Integrated brand campaigns, marketing assets, and brand governance frameworks for a media organization
Domain
Media & Publishing
Deliverable
product features
Required skills
Brand strategy, integrated marketing campaigns, audience insights, data analysis, creative direction, stakeholder management, project management, digital marketing, content development, market research
Preferred skills
Media industry experience, multilingual communication, agency management
Technologies
Google Analytics, Adobe Creative Suite, CRM tools
Responsibilities
Develop brand marketing strategies, lead campaign execution across multiple channels, manage creative development, identify brand partnerships, track campaign performance via dashboards, ensure brand consistency across touchpoints, guide business units on brand storytelling
Seniority
Mid-Senior, hands-on IC