CareerPlan

Senior manager - Sensory & Consumer Insights

IndiaFull-time2026-10-24 → 2026-10-26

Core

Define sensory strategy, design studies, lead expert panels, and translate consumer insights into product design for aroma, taste, and mouthfeel in beverages.

Role type

Senior Manager, Sensory Science (R&D)

Builds

Product design direction, sensory evidence for claims, and quality governance for iconic drinks.

Domain

Beverages, alcohol, spirits, FMCG

Required skills

Descriptive Analysis (QDA), Discrimination testing (Triangle, Duo-Trio), JAR, Penalty Analysis, CATA/RATA, Preference mapping, Flavour chemistry, Statistical modeling (ANOVA, Mixed Models, PCA, PLS, DOE), Panel management, Data visualization

Preferred skills

Industry background in beverages/alcohol, Experience with digital sensory platforms and AI tools

Technologies

XLSTAT, JMP, R, SPSS, Compusense, RedJade, EyeQuestion

Responsibilities

Define sensory strategy and governance; Design sensory studies for product development and quality; Recruit and manage expert sensory panels; Translate insights into product design direction; Support quality governance and first batch approvals; Design evidence for sensory claims; Drive use of digital sensory platforms and dashboards

Seniority

Senior, hands-on IC with leadership responsibilities