Coordinateur marketing automobile (H/F)
Core
Coordinate automotive marketing activities across 32 dealer sites for 12 car brands, focusing on lead generation, reputation management, and on-site operational support.
Role type
Mid-level automotive marketing coordinator (field-oriented)
Builds
Marketing campaigns, lead generation initiatives, and dealer reputation programs for Peugeot, Citroën, DS, Toyota, Fiat, Abarth, Jeep, Alfa Romeo, Leapmotor, Lancia, Omoda Jaecoo, and Chery.
Domain
Automotive retail and distribution
Deliverable
product features
Required skills
Automotive industry experience, digital marketing campaign management, lead generation and follow-up, reputation management (Google reviews), on-site presence and dealer relations, budget and campaign tracking, B2B partnership development
Preferred skills
Creative thinking, data analysis, stakeholder management, initiative
Technologies
Digital marketing tools, reporting tools, Google reviews platform
Responsibilities
Pilot and optimize manufacturer lead tracking and marketing campaigns; Build targeted follow-up actions with the Call Center; Develop dealer e-reputation and manage Google reviews; Ensure regular active presence at dealerships to support commercial teams; Coordinate local operations, events, and vehicle launches; Design digital and local acquisition campaigns; Identify new market opportunities and develop B2B partnerships