Ad-Copywriter
Core
Develop advertising concepts, headlines, and copy for static ads, video scripts, and social media campaigns across Meta, Google, Pinterest, and LinkedIn.
Role type
Senior Ad-Copywriter
Builds
Performance marketing campaigns for ecommerce brands in home improvement and construction supplies
Domain
Digital Marketing / Performance Advertising
Deliverable
product features
Required skills
Meta Ads, Google Ads, short-form video scripting, creative brief writing, campaign performance analysis, copywriting for multiple platforms
Preferred skills
B2B advertising, home improvement industry knowledge, native advertising, ad testing
Technologies
Meta Ads, Google Ads, Performance Max, Pinterest, LinkedIn
Responsibilities
Write copy for Meta/Instagram static ads, Reels, and video ads; Create Google Search and Performance Max assets; Develop Pinterest and LinkedIn ad copy; Plan seasonal campaigns; Review campaign metrics (CTR, ROAS) to optimize copy; Manage 4–5 campaigns per week