GOOGLE & META ADS SPECIALIST
Core
End-to-end management of paid advertising campaigns on Google Ads and Meta Ads, focusing on configuration, monitoring, optimization, and performance analysis.
Role type
Paid Media Specialist
Builds
Lead generation, traffic, and conversion campaigns for diverse client sectors
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads (Search, Display, Performance Max, Shopping), Meta Ads Manager, Google Analytics 4, A/B testing, conversion tracking, budget allocation, KPI analysis (ROAS, CPA, CPL, CPC, CTR)
Preferred skills
Google Tag Manager, Meta Pixel, Excel/Google Sheets, Google Ads/Meta Blueprint certifications
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Meta Pixel
Responsibilities
Configure and optimize Google and Meta campaigns for lead generation, traffic, and conversion; manage complex advertising budgets; monitor daily performance and adjust bids, keywords, and audiences; analyze KPIs to identify improvement opportunities; conduct A/B tests on ads and audiences; verify conversion tracking accuracy; prepare periodic performance reports.
Seniority
Mid-level (2+ years experience)