Ads Measurement Special Projects Lead, Agencies and Partners, APAC Product GTM
Core
Build go-to-market infrastructure to enable agencies and third-party partners to capture value from AI-powered modern measurement solutions.
Role type
Senior Go-to-Market Strategy Lead (Ads Measurement)
Builds
Next-generation measurement and analytics solutions for the 3P ecosystem
Domain
Digital Advertising, AI, Data Analytics
Deliverable
product features
Required skills
GTM strategy, partner operations, commercial strategy, media planning, search monetization, retail media, AI ad solutions, operational design, revenue growth
Preferred skills
Managing HoldCos and independent performance agencies, translating technical concepts to commercial narratives, scaling adoption across partner networks, establishing GTM infrastructure and KPIs
Technologies
AI-powered measurement tools, analytics platforms
Responsibilities
Define and execute GTM strategies to scale adoption of AI-powered ads measurement; Collaborate with HoldCos and agencies to operationalize measurement workflows; Act as a strategic bridge between external partners and internal Product/Engineering teams; Structure co-growth initiatives and commercial incentive models; Upskill internal sales teams and advise agency leadership.
