Consumer Marketing Manager (All genders)
Core
Drive business growth for Philips Personal Health products by managing communication, product strategy, and 360 marketing campaigns across traditional and digital channels.
Role type
Senior Marketing Manager
Builds
Local marketing strategy, 360 marketing campaigns, New Product Introductions
Domain
Consumer Health / Personal Health
Deliverable
product features
Required skills
Strategic planning, budget management, consumer research analysis, digital marketing, campaign optimization, new product launch management, stakeholder coordination, financial metrics tracking
Preferred skills
Experience with media houses and creative agencies, data synthesis
Technologies
MS Office (PowerPoint, Excel, Word)
Responsibilities
Build and implement local marketing strategy, analyze consumer research and market trends, develop and optimize 360 marketing campaigns, lead New Product Introductions, manage key financial metrics, coordinate between global, regional, and local functions
Seniority
Senior, hands-on IC