Product & Content Marketing Specialist / Manager
Core
Product and content marketer responsible for positioning, messaging, go-to-market planning, and creating commercial content for a global mental health benefits platform.
Role type
Product & Content Marketing Specialist/Manager
Builds
Buyer insights, positioning, sales enablement materials, website content, and brand communications for enterprise clients.
Domain
B2B SaaS / Mental Health Benefits
Deliverable
product features
Required skills
Product marketing, content creation, SEO, buyer insight, go-to-market planning, CRM management, clinical narrative translation
Preferred skills
AI search optimization, thought leadership development, client lifecycle marketing
Technologies
CMS, CRM, AI tools
Responsibilities
Build buyer and competitive insight; Own positioning and messaging; Lead marketing planning for solution launches; Create sales decks and customer stories; Manage website content and SEO; Develop thought leadership and PR materials; Execute customer marketing programs.
Seniority
Individual Contributor (Specialist or Manager level)