Product Marketing Manager, Performance Products
Core
Drive ad product growth and adoption for TikTok's performance and measurement products in Southeast Asia (SEA) by leading go-to-market strategies and acting as the voice of the market.
Role type
Product Marketing Manager (Performance Products)
Builds
Go-to-market strategies, product training, and marketing collaterals for TikTok ad products in SEA
Domain
Digital advertising, Southeast Asia
Deliverable
product features
Required skills
Product strategy, go-to-market planning, sales enablement, market research, data-driven decision making, cross-functional collaboration
Preferred skills
Performance campaign experience, industry trend knowledge, quantitative analytical skills
Responsibilities
Own product growth and adoption for specific TikTok ad products in SEA; Collaborate with sales teams to develop best practices; Partner with leadership to set long-term objectives and develop go-to-market strategies; Plan and deliver product training and collaterals; Analyze market opportunities and customer feedback to influence product strategy
Seniority
Mid-Senior, hands-on IC
