Marketing Manager, Southeast Asia
Core
Design and execute a comprehensive GTM strategy for Roblox's marketing engagement across Southeast Asia, focusing on Indonesia, the Philippines, Malaysia, and Thailand.
Role type
Senior regional marketing manager (Southeast Asia)
Builds
Unified brand voice, localized content ecosystem, community growth, and strategic market partnerships across the region.
Domain
Consumer technology, social media, influencer marketing, and regional expansion in Southeast Asia.
Deliverable
product features
Required skills
Holistic regional strategy design, localized content transcreation, agile GTM execution, cross-border community and influencer growth, policy and compliance navigation, strategic market partnerships, data-driven test and learn mentality.
Preferred skills
Language proficiency in Bahasa Indonesia, Filipino/Tagalog, Bahasa Malaysia, or Vietnamese, experience in highly fragmented markets, deep understanding of mobile-first consumer journeys.
Technologies
Instagram, TikTok, Facebook, YouTube.
Responsibilities
Design a scalable marketing framework for priority and secondary Southeast Asian markets, oversee transcreation and localization of marketing assets, lead product launches based on data and localized product-market fit, build loyal communities through influencer partnerships and localized channels, collaborate with legal teams to navigate regulatory landscapes, develop locally relevant events and community initiatives, build trusted partnerships with brands, NGOs, and platforms.
Seniority
Senior, hands-on IC
