FBS Decision Scientist (MMM)
Core
Decision Scientist specializing in Marketing Mix Modeling (MMM) to measure marketing effectiveness, forecast sales, and optimize media investment for a large US insurer.
Role type
Senior IC data scientist (marketing analytics)
Builds
Marketing Mix Models (MMM), sales forecasts, and media attribution insights
Domain
Insurance / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Statistical analysis, Machine Learning, Python or R, SQL, Large dataset handling
Preferred skills
Advanced communication of insights to C-suite, Experience in P&C insurance
Technologies
Python, R, SQL
Responsibilities
Maintain and improve in-house Marketing Mix Model (MMM), Present MMM results to leadership and stakeholders, Create forecasts of expected future sales, Develop other forms of marketing measurement
Seniority
Senior, hands-on IC
