Social Media Marketing Executive
Core
Plan, develop, and execute social media strategies and paid media campaigns to strengthen brand presence and generate business leads.
Role type
Social Media Marketing Executive
Builds
Social media content, paid media campaigns, and lead generation
Domain
Digital Marketing / Social Media
Deliverable
product features
Required skills
Social media strategy, Meta Ads Manager, paid media marketing, content creation, AI-powered marketing tools, campaign management, performance analysis, competitor analysis
Preferred skills
Retail/e-commerce marketing experience, data analysis, creative thinking
Technologies
Meta platforms, Meta AI, Canva, CapCut, Adobe tools
Responsibilities
Plan and execute social media strategies across Instagram, Facebook, LinkedIn; Manage Meta Ads Manager campaigns for lead generation; Create engaging posts, reels, stories, and promotional creatives; Monitor campaign performance and prepare reports; Conduct market research and competitor analysis; Coordinate with designers and sales teams.
Seniority
Mid-level, hands-on IC