Meta Ads and Performance Marketing Specialist
Core
Manage Meta advertising campaigns end-to-end for US-based high-ticket service businesses, driving lead generation and optimizing performance.
Role type
Performance marketing specialist (media buyer)
Builds
Conversion-focused funnels, landing pages, and ad creatives for service businesses
Domain
Digital marketing / Performance marketing
Required skills
Meta Ads campaign management, audience targeting, A/B testing, performance reporting, funnel building, landing page optimization, Meta Pixel setup, CRM integrations, ad creative design and editing
Preferred skills
High-ticket service business lead generation, CRM platforms (GoHighLevel, HubSpot), client-facing account management, Meta Business Suite and Ads Manager proficiency
Technologies
Meta Ads Manager, Meta Pixel, Canva, CapCut, GoHighLevel, HubSpot
Responsibilities
Manage Meta advertising campaigns end-to-end, Drive lead generation for US-based, high-ticket service businesses, Build and oversee conversion-focused funnels and landing pages, Develop and edit ad creatives independently, Analyze campaign data regularly to identify trends and implement improvements, Manage multiple client accounts simultaneously, Transition into a client-facing capacity for presenting results and strategic recommendations