Product Owner, Digital Acquisition
Core
Increase Wealth & Retail Banking customer acquisition organically across Web and SC Mobile by improving discoverability, customer engagement, conversion and digital sales outcomes.
Role type
Senior Product Owner (Digital Acquisition & Growth)
Builds
Web and Mobile digital properties for Standard Chartered's public and digital properties across WRB markets
Domain
Banking / Digital Acquisition
Deliverable
production ML models | product features
Required skills
Digital Acquisition & Growth Strategy, Growth & Conversion Science, Adobe Analytics & Measurement, Experimentation & Personalisation, Customer Journey Optimisation, Digital Product Management, Agile delivery, UI/UX & Experience Design, SEO and Organic Discovery, AI-enabled Prototyping
Preferred skills
Banking, wealth, fintech, e-commerce experience
Technologies
Adobe Analytics, Adobe Target, Adobe Experience Platform (AEP), Adobe Experience Manager (AEM), AI tools
Responsibilities
Optimise end-to-end web growth and acquisition funnel, run Web Optimisation/CRO/Organic Growth as a single discipline, generate structured hypotheses across experience/journey/content, design-led experiment variants prototyping, manage prioritised experimentation backlog, identify funnel drop-off points via data, deliver personalised retargeted journeys, use AI tools for rapid prototyping
Seniority
Senior, hands-on IC
