Analista de Mídia Paga
Core
Plan, create, configure, and manage paid media campaigns for AlugueON to generate and qualify B2B leads and drive commercial conversions.
Role type
Paid Media Analyst (Performance Marketing)
Builds
Lead generation campaigns and conversion-focused advertising across Google Ads, LinkedIn Ads, and Meta Ads.
Domain
Retail / Shopping Centers / B2B Marketing
Required skills
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics (GA4), Google Tag Manager, A/B testing, ROI/ROAS analysis, CRM integration, B2B lead qualification
Preferred skills
Retail/shopping center experience, CRM funnel analysis, commercial sales alignment
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, CRM systems
Responsibilities
Manage daily campaign optimization and budget allocation; Monitor KPIs (CPC, CPM, CTR, CPL, ROI, ROAS); Create performance reports and dashboards; Conduct A/B tests on creatives, audiences, and landing pages; Collaborate with Marketing and Sales teams; Implement tracking pixels and tags.
Seniority
Mid-level, hands-on IC