Senior Analyst - Paid Social
Core
Execute and optimize paid social media campaigns to drive brand awareness, traffic, lead generation, and conversions for Lowe's home improvement retail.
Role type
Senior Paid Social Media Analyst
Builds
Digital marketing campaigns across Facebook, Instagram, Pinterest, TikTok, Reddit, and Snapchat
Domain
Retail / Digital Marketing
Required skills
Facebook Ad Manager, Pinterest Ad Manager, TikTok Ad Manager, Reddit Ad Manager, Snapchat Ad Manager, Data Analysis, GA4, Adobe Analytics, Power BI, Audience Architecture, SQL, Excel
Preferred skills
Meta Blueprint Certification, Epsilon People Cloud (EPC), Multi-Touch Attribution, Programmatic knowledge
Technologies
Facebook Business Manager, Pinterest Business Manager, GA4, Adobe Analytics, Power BI, SQL, Excel
Responsibilities
Develop paid media strategies across multiple platforms; Create, launch, and optimize campaigns to drive traffic and conversions; Conduct audience segmentation and A/B testing; Monitor and manage campaign budgets to achieve ROAS; Track performance and generate reports on metrics like CPA, CPV, and ROAS; Troubleshoot technical assets like product feeds and event pixels.
Seniority
Senior, hands-on IC