Group Director of Marketing
Core
Lead global marketing strategy and execution across seven countries for a home care organization, ensuring brand consistency while supporting local market initiatives.
Role type
Group Director of Marketing (Global Strategy & Operations)
Builds
Global brand identity, scalable marketing frameworks, and coordinated campaigns across multiple markets.
Domain
Home care / Healthcare services
Required skills
Global marketing leadership, multi-market budgeting and financial planning, external agency management, strategic planning, cross-functional coordination, emerging technology adoption (AI)
Preferred skills
Experience scaling marketing in multiple countries, ability to influence without formal authority, curiosity about new marketing trends
Technologies
CRM systems, digital marketing platforms, AI tools
Responsibilities
Lead annual group marketing planning and budgeting cycle; manage relationships with global marketing and digital agencies; ensure consistent brand representation across all markets; drive digital and marketing technology initiatives; develop tools and frameworks for consistent market execution; coordinate projects and initiatives with local marketing leaders and the Chief Growth Officer.
Seniority
Senior, hands-on IC with strategic oversight
