Global Director Marketing Communications, Content Strategy & Brand
Core
Directing global marketing communications strategy, content definition, and brand management for a healthcare diagnostic imaging group.
Role type
Senior Director, Global Marketing Communications & Brand
Builds
Global brand presence, demand creation programs, and digital marketing infrastructure for diagnostic imaging products.
Domain
Healthcare / Medical Devices / Diagnostic Imaging
Deliverable
product features
Required skills
Global marketing strategy, content marketing, brand management, digital marketing, marketing automation, event management, agency management, data analytics, AI-powered marketing tools, stakeholder management
Preferred skills
MBA, experience in medical device/pharma industry, thought leadership development, influencer partnerships, MarTech stack governance
Technologies
Marketing automation platforms, Digital Asset Management (DAM), AI-powered content tools, performance analytics dashboards
Responsibilities
Oversee external marketing campaigns from brief to delivery; determine tactics for content marketing, branding, and digital engagement; elevate brand awareness via thought leadership, PR, social media, and events; deliver consistent brand voice across geographies; collaborate with R&D and product platforms on communication strategies; manage PARC review for promotional materials; champion MarTech adoption and governance; organize international events and exhibits; drive omnichannel digital communication strategy and KPI frameworks.
Seniority
Senior, strategic leadership with hands-on execution