Marketing Director
Core
Leads strategic direction, planning, and execution of marketing initiatives within a specific market or region while aligning with global strategy to drive customer engagement and growth.
Role type
Senior Marketing Director
Builds
Regional marketing strategies, brand messaging, and customer acquisition campaigns for sporting goods and apparel.
Domain
Retail / Sports Equipment
Deliverable
product features
Required skills
Strategic planning, Market intelligence, Campaign management, Budget & cost management, Stakeholder management, Brand consistency, Data-driven growth, Agency management, Content strategy, Crisis communication
Preferred skills
Sustainability marketing, AI integration, Cross-functional collaboration, Talent development
Technologies
CRM, SEO, Paid media platforms, Social media channels, Data analytics tools
Responsibilities
Develop and implement regional marketing strategy aligned with global goals; Manage a team including recruitment, onboarding, and talent development; Plan and execute comprehensive marketing campaigns across diverse channels; Oversee media budgets and negotiate with external agencies; Ensure brand consistency across all customer touchpoints and localized content production.
Seniority
Senior, hands-on IC with leadership responsibilities