Facebook Marketing Executive
Core
Manage Facebook and Instagram advertising campaigns to generate qualified student enquiries and support student recruitment for Nanyang International School.
Role type
Digital marketing executive (social media advertising)
Builds
Student enrolment pipeline via paid social campaigns
Domain
Education / Digital Marketing
Required skills
Facebook Ads management, Instagram Ads management, campaign optimization, audience targeting, copywriting, content creation (images/videos), KPI tracking, market research, competitor analysis, social media community management, reporting
Preferred skills
Student recruitment experience, education sector knowledge, data analysis
Technologies
Facebook Ads Manager, Instagram Ads Manager, Google Analytics, CRM systems
Responsibilities
Plan, execute and optimise Facebook and Instagram advertising campaigns; Manage advertising budgets, audience targeting, campaign testing and performance optimisation; Develop engaging advertising content including copywriting, images, videos and promotional materials; Monitor key performance indicators including cost per lead, lead quality, engagement and conversion rates; Coordinate with the student recruitment team to track enquiries, parent appointments and student enrolments; Conduct market research and competitor analysis to identify marketing opportunities; Manage Facebook and Instagram accounts including responding to comments, messages and enquiries; Collaborate with the marketing team to ensure consistent branding, messaging and promotional activities; Prepare weekly campaign performance reports; Identify and implement new advertising strategies to improve lead generation and marketing effectiveness.