Product Marketing Manager
Core
Drive growth across Southeast Asia through product marketing, demand generation, channel enablement, and go-to-market execution for industrial technology products.
Role type
Product Marketing Manager
Builds
Product launches, GTM plans, demand generation campaigns, and market development strategies
Domain
Industrial technology, instrumentation, test & measurement, automation
Deliverable
product features
Required skills
Product marketing strategy, GTM execution, demand generation, channel marketing, voice of customer (VOC) analysis, product lifecycle management, pricing strategy, competitive differentiation, market insights translation
Preferred skills
Experience in industrial/instrumentation/test & measurement/automation/electronics/technology industries, experience across multiple Southeast Asian markets
Technologies
Digital channels, social media, webinars, trade shows, account-based marketing, marketing analytics
Responsibilities
Develop and execute product marketing strategies; Own product positioning, value proposition, and pricing; Lead Voice of Customer initiatives; Support product lifecycle management; Lead SEA product launch execution; Design and execute integrated marketing campaigns; Drive measurable pipeline generation; Monitor launch performance and optimize GTM execution
Seniority
Mid-Senior level (5+ years experience)