Advancement Programs Director
Core
Shape the future of alumni and donor engagement, build loyalty at scale, and design connected supporter journeys from alumni engagement through to major gifts.
Role type
Senior strategy-level advancement programs director
Builds
Strategic frameworks, segmentation models, and lifecycle engagement programs for university alumni and donors
Domain
Higher education + philanthropy
Deliverable
product features
Required skills
Lifecycle strategy, loyalty program design, CRM-driven engagement, data-driven audience segmentation, stakeholder influence, team leadership, strategic planning, change management, commercial judgement
Preferred skills
Higher education or philanthropy experience, marketing or customer experience background
Technologies
CRM systems, data analytics tools, segmentation platforms
Responsibilities
Establish strategies and frameworks for consistent communications, events, and stewardship; define segmentation and data requirements to understand audience behavior; represent advancement priorities to central marketing and senior leadership; develop a first-year strategy mapping audiences and journeys; lead a team to deliver insight-led engagement approaches.