Senior Manager, Upstream Marketing - Image Guided Therapy Devices (Plymouth, MN or San Diego, CA)
Core
Lead global upstream marketing for Image Guided Therapy Devices, translating customer and market insights into differentiated solutions to improve care quality and efficiency for coronary and peripheral vascular patients.
Role type
Senior Manager, Upstream Marketing (Medical Devices)
Builds
Future solution roadmaps, business cases, and platform strategies for Image Guided Therapy Devices.
Domain
Healthcare / Medical Devices / Image Guided Therapy
Deliverable
product features
Required skills
Upstream marketing strategy, product roadmap definition, business case development, stakeholder management, cross-functional leadership, market and competitive analysis, value proposition design.
Preferred skills
Knowledge of catheterization lab or surgical environments, experience with hardware/software/AI solutions.
Responsibilities
Define target segments and unmet needs, shape new product development from concept through development, build business cases and define customer requirements, partner with R&D, clinical, and regulatory teams, engage key opinion leaders to test strategic assumptions.
Seniority
Senior Manager, strategic leadership
