Product Marketing Manager
Core
Drive growth across Southeast Asia through product marketing, demand generation, channel enablement, and go-to-market execution.
Role type
Product Marketing Manager
Builds
Product launches, GTM plans, demand generation campaigns, and market development strategies
Domain
Industrial instrumentation, test & measurement, automation, electrical, electronics, and technology
Deliverable
product features
Required skills
Product positioning, pricing strategy, Voice of Customer (VOC) analysis, product lifecycle management, GTM execution, demand generation, channel marketing, lead management, marketing analytics
Preferred skills
Experience in industrial/instrumentation/automation sectors, multi-market SEA experience
Technologies
Webinars, social media, content marketing, trade shows, account-based marketing
Responsibilities
Develop and execute product marketing strategies; Own product positioning and value proposition; Lead VOC initiatives; Support product lifecycle management; Lead SEA product launch execution; Design and execute integrated marketing campaigns; Drive measurable pipeline generation; Track marketing performance against revenue targets