Paid Media Specialist SR.
Core
Senior Paid Media Specialist owning strategy, planning, execution, and performance of paid media initiatives across assigned clients and business lines.
Role type
Senior IC paid media strategist and optimizer
Builds
Performance marketing campaigns and media solutions for clients in Banking, Insurance, and CPG
Domain
Digital Marketing / Paid Media
Required skills
Paid media strategy, Google Ads, Meta Ads, campaign optimization, budget management, conversion tracking, GA4, Excel/Google Sheets, data analysis
Preferred skills
LinkedIn Ads, TikTok Ads, YouTube, Programmatic, Ecommerce, Growth Marketing, Looker Studio, Power BI, automation frameworks
Responsibilities
Own paid media strategy and planning for assigned accounts; translate business objectives into channel, audience, and KPI recommendations; lead campaign implementation and optimization across platforms; analyze performance and translate data into actionable insights; present performance and recommendations to clients; ensure quality across campaign setup, tracking, and reporting
Seniority
Senior, hands-on IC