E Commerce Digital Marketing Executive
Core
Drive sales on ecommerce platforms by owning the full revenue funnel from paid ads to pricing and promotions.
Role type
Ecommerce performance marketing executive
Builds
Revenue via paid ads, pricing strategies, and livestream commerce
Domain
E-commerce / Digital Marketing
Required skills
Paid advertising management, pricing strategy, livestream commerce mechanics, data analysis, A/B testing, budget management
Preferred skills
Experience with TikTok Shop, Shopee, Lazada, affiliate programs, beauty/FMCG products
Technologies
TikTok Ads, Meta Ads, Shopee Ads, Lazada Sponsored Solutions, TikTok LIVE Shopping Ads
Responsibilities
Plan and optimize paid campaigns across TikTok, Meta, and SEA platforms; design product bundles and promo calendars; manage livestream offers and traffic; optimize product listings and store conversion; report on GMV, ROAS, and conversion metrics.
Seniority
Mid-level, hands-on IC