CRM Product Manager
Core
Design and enhance a B2B sales CRM platform covering the full sales cycle, from lead capture to deal closure, integrating AI capabilities and multi-channel engagement.
Role type
Product Manager (B2B SaaS CRM)
Builds
CRM platform features, sales dashboards, pipeline analytics, and AI-driven sales tools
Domain
B2B Sales, SaaS, SalesTech
Deliverable
product features
Required skills
B2B sales process design, CRM architecture, product requirement documentation, cross-functional collaboration, data analytics, workflow automation
Preferred skills
Salesforce/HubSpot/Dynamics 365/Zoho CRM, RevOps, API integrations, AI/agent-based feature development
Technologies
Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Freshsales, WhatsApp Business, Email, Telephony, Webhooks, APIs
Responsibilities
Define relationships and workflows between CRM objects (Leads, Accounts, Contacts, Opportunities), design pipeline management and forecasting solutions, collaborate with customers and sales teams to translate needs into features, build sales dashboards and analytics, implement AI applications like lead scoring and automated follow-ups, produce PRDs and prototypes.
Seniority
Mid-level, hands-on IC