Senior Performance Copywriter
Core
Creating persuasive, conversion-driven copy for cold-traffic campaigns to improve marketing performance and conversion rates.
Role type
Senior performance copywriter (direct response)
Builds
Landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets for B2C clients.
Domain
Digital marketing / Performance marketing
Required skills
Direct response copywriting, customer psychology, headline development, A/B testing, cold audience acquisition, technical translation, compliance, AI tool usage
Preferred skills
None stated
Technologies
AI tools for research and workflow optimization (via careerplan.io/jobs/59-001-E6-375-B8-40D-senior-performance-copywriter-at-capslock)
Responsibilities
Create conversion-focused copy for cold-traffic campaigns; Research products, customers, competitors, and trends; Develop headlines, hooks, offers, and value propositions; Ensure advertising claims are accurate and compliant; Create copy variations for A/B testing and analyze performance; Adapt successful concepts across clients; Contribute learnings to the knowledge base; Collaborate with marketing, creative, and testing teams; Use AI tools to improve efficiency.
Seniority
Senior, hands-on IC