Senior Marketing Strategist
Core
Develop new marketing funnels, conduct market research, and optimize conversion rates through data-driven experimentation and AI tools.
Role type
Senior Marketing Strategist (CRO & Growth)
Builds
High-performing customer acquisition funnels and landing pages for clients in Home Improvement, Health, Legal, and Insurance.
Domain
Digital Marketing / Customer Acquisition / CRO
Required skills
Performance Marketing, CRO, A/B testing, data analysis, AI tools for marketing, project management, cross-functional collaboration
Preferred skills
Lead generation, Meta/Google Ads, Native Advertising, YouTube, UX principles, analytics tools (Tableau, GA4, Hotjar)
Responsibilities
Conduct market and competitor research, develop landing page concepts, generate and manage A/B testing roadmaps, analyze campaign performance, present optimization plans to stakeholders.
Seniority
Senior, hands-on IC