Sales and Marketing Director - Continuum of care Retirement Community
Core
Lead strategic growth and occupancy targets for a senior living organization through integrated sales, marketing, and digital engagement strategies.
Role type
Director of Sales and Marketing
Builds
Independent living, assisted living, and care offerings for seniors
Domain
Senior living / Retirement community
Required skills
Sales strategy execution, team leadership and mentoring, digital marketing strategy, social media management, CRM management, market analysis, partnership development, budget management, SEO optimization, content creation
Preferred skills
Experience in hospitality, property development, or lifestyle communities
Technologies
Facebook, Instagram, LinkedIn, YouTube, CRM software
Responsibilities
Develop and execute annual sales strategies to achieve occupancy targets; Build and mentor a high-performing sales team; Manage marketing budgets and oversee advertising campaigns; Develop and execute comprehensive social media strategies; Design and improve the prospective resident journey; Identify strategic partnerships to increase market reach
Seniority
Director, strategic leadership & team management
