Especialista de IM/SFE
Core
Market Intelligence (IM) and Sales Force Effectiveness (SFE) analysis supporting Marketing and Commercial teams in the pharmaceutical industry.
Role type
Market Intelligence and Sales Effectiveness Analyst
Builds
Sales performance dashboards, market trend reports, and sales incentive models
Domain
Life Sciences / Pharmaceutical Sales
Deliverable
dashboards & analysis
Required skills
Market Intelligence (IM), Sales Force Effectiveness (SFE), CRM management, SQL, Power BI, Advanced Excel, Market audit knowledge (MDTR, DDD, PMB/FMB)
Preferred skills
Secondary market data sourcing, External vendor management
Responsibilities
Collect and analyze sales performance and market trend data; Support continuous execution excellence; Manage CRM data extraction and reporting; Analyze competitive market behaviors; Support sales incentive calculation processes; Develop business problem-solving models; Ensure data quality and report consistency; Maintain relationships with external service providers.