Media Manager
Core
Manage and scale digital advertising campaigns across Meta platforms (Facebook and Instagram) to drive measurable business outcomes.
Role type
Performance marketing manager (Meta Ads)
Builds
Digital ad campaigns for lead generation, app installs, website traffic, and e-commerce
Domain
Digital Marketing / Performance Marketing
Required skills
Meta Ads Manager expertise, campaign planning and execution, audience targeting, budget allocation, bidding strategy, ad creation, tracking implementation, performance optimization, data analysis, troubleshooting delivery issues
Preferred skills
Experience with Meta Pixel, Events Manager, Custom Audiences, Lookalike Audiences, attribution models, conversion tracking
Technologies
Meta Ads Manager, Meta Pixel, Events Manager, Custom Audiences, Lookalike Audiences
Responsibilities
Plan, execute, and manage campaigns across Meta platforms; Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation; Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis; Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates; Analyze campaign performance data and derive actionable insights; Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting; Ensure campaigns are launched with proper QA checks; Identify scaling opportunities through audience expansion, retargeting, and lookalike strategies; Troubleshoot delivery issues and underperforming campaigns; Prepare daily, weekly, and monthly performance reports with optimization recommendations
Seniority
Mid-level, hands-on IC