Director, Segment Marketing
Core
Lead segment marketing for the largest manufacturing vertical in the US and Germany, owning strategy, messaging, and full-funnel execution.
Role type
Senior Individual Contributor, Segment Marketing Director
Builds
Growth, positioning, and pipeline for JAGGAER's Source-to-Pay platform in the manufacturing sector
Domain
B2B SaaS / Procurement Technology / Manufacturing
Required skills
Strategic problem-solving, Budget allocation & ROI optimization, Buyer persona development, Copywriting & messaging, Campaign execution, Event management
Preferred skills
Manufacturing industry experience, C-level executive communication, Autonomous execution
Technologies
LinkedIn Ads, Search Ads, Email Marketing Platforms, Web Content Management
Responsibilities
Define and manage segment marketing budget to optimize CAC and pipeline efficiency; Develop deep expertise in manufacturing buyer personas and supply chain dynamics; Craft high-converting value propositions and optimize web copy for manufacturing executives; Manage presence at key US and European manufacturing industry events; Execute email campaigns, webinars, and paid digital ad campaigns.
Seniority
Senior, hands-on IC
