Marketing Manager Tiger – Trade Marketing & Commercialization
Core
Develop commercial insights and drive trade marketing strategies to grow the Tiger brand across global markets.
Role type
Senior Trade Marketing Manager
Builds
Global brand activation plans, BTL assets, merchandise catalogues, and market expansion solutions.
Domain
FMCG / Beverage Industry
Deliverable
product features
Required skills
Commercial performance analysis, trade marketing strategy, brand activation planning, budget management, global community orchestration, visual identity design, market footprint expansion, pricing strategy, BTL asset creation, stakeholder liaison.
Preferred skills
Experience with PACE framework, knowledge of Lunar New Year and football marketing campaigns, ability to lead design principles translation.
Responsibilities
Develop and populate performance trackers to identify growth opportunities; create and deliver annual brand activation plans; own the global merchandise catalogue; establish and refresh the 3-year APP strategy; lead footprint expansion strategy; orchestrate global brand team connections with OpCos; manage internal communications agenda.
Seniority
Senior, hands-on IC