Performance Marketing Executive
Core
Execute and optimize paid digital marketing campaigns to drive learner acquisition for an EdTech platform.
Role type
Performance Marketing Executive
Builds
Paid user acquisition campaigns across Google and Meta
Domain
EdTech / Digital Marketing
Required skills
Google Ads, Meta Ads, campaign optimization, A/B testing, data analysis, lead generation, GA4, Google Analytics
Responsibilities
Manage and optimize paid campaigns across Google, Meta, and other digital platforms; Monitor campaign performance and track key metrics such as CTR, CPC, CPL, and conversions; Support campaign setup, targeting, budget allocation, and optimization; Help conduct A/B tests for ads, creatives, audiences, and landing pages; Coordinate with content and design teams to develop performance-focused creatives; Prepare regular campaign performance reports and dashboards; Identify trends and insights to improve campaign performance; Support lead generation and acquisition initiatives.
Seniority
Junior, 0–2 years experience
