Demand Generation Marketer
Core
Own hands-on execution of demand generation programs to generate qualified pipeline and booked sales meetings for a B2B technology company serving e-commerce brands.
Role type
Senior IC demand generation marketer
Builds
Content-led demand generation programs, webinar series, email nurture sequences, and paid acquisition campaigns
Domain
B2B SaaS / E-commerce technology
Required skills
Demand generation strategy, content marketing, webinar management, email marketing automation, paid acquisition (Google/LinkedIn/Meta Ads), landing page optimization, marketing analytics, HubSpot, AI tool utilization
Preferred skills
E-commerce brand experience, Webflow, SEO/AEO coordination, basic graphic design
Technologies
HubSpot, Google Ads, LinkedIn Ads, Meta Ads, Webflow, Claude, ChatGPT
Responsibilities
Execute end-to-end demand generation campaigns across content, webinars, email, and paid channels; build content-led programs; manage webinar lifecycle from topic development to follow-up; convert audiences into qualified prospects; optimize paid acquisition and landing pages; track funnel metrics and adjust investment; maintain lead data attribution
Seniority
Senior, hands-on IC
