Area Manager (Modern Trade/General Trade/Stand Alone Modern Trade)
Core
Lead retail operations and drive brand growth for a leading FMCG brand by managing store expansion, distributor networks, and sales strategies in Bangalore.
Role type
Senior Area Manager (Modern Trade/General Trade)
Builds
Retail store network and distribution channels for FMCG products
Domain
FMCG / Retail / Supermarkets
Deliverable
product features
Required skills
Outlet onboarding, owner negotiations, distributor network management, visual merchandising, inventory management, new product introduction (NPI), secondary sales strategy, pricing correction, competitor benchmarking, staff training
Preferred skills
Deep knowledge of the Bangalore retail market
Responsibilities
Identify and onboard standalone modern trade outlets, negotiate commercial terms with property owners, establish and manage distributor networks, execute visual merchandising strategies, oversee day-to-day store operations and inventory, manage new product introductions, implement local sales and stock rotation strategies, monitor market dynamics for pricing corrections, analyze competitor strategies, train and develop in-store staff, maintain relationships with store owners and distributors
