Specjalistka / Specjalista ds. marketingu
Core
Planning, implementing, and optimizing paid digital marketing campaigns to drive patient acquisition for a leading fertility clinic network.
Role type
Digital Marketing Specialist
Builds
Patient acquisition campaigns and brand visibility for fertility services
Domain
Healthcare / Fertility
Required skills
Paid search advertising (Google Ads, Meta Ads, TikTok Ads), Conversion rate optimization, Web analytics (GA4, GTM), SEO, Email marketing automation, Ad creative copywriting, AI tools for marketing
Preferred skills
Russian or German language, Driver's license
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Google Tag Manager, Google Search Console
Responsibilities
Plan and optimize paid ad campaigns, Analyze campaign efficiency and prepare reports, Configure web analytics and conversion tracking, Create ad copy and collaborate on creative assets, Optimize content for SEO, Manage email marketing and automation sequences, Collaborate with external agencies
Seniority
Mid-level, hands-on IC