AEO Marketing Specialist
Core
Developing and executing Answer Engine Optimisation (AEO) strategies to optimize content for AI-powered search platforms, voice search, and answer engines.
Role type
AEO Marketing Specialist
Builds
Content structures and optimized content for AI-driven discovery platforms
Domain
Digital Marketing / AI Search
Deliverable
product features
Required skills
AEO strategy development, AI-powered search platform optimization, keyword and entity research, structured data implementation, content performance analysis, schema markup, Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog
Preferred skills
Generative Engine Optimisation (GEO) experience, conversational search expertise, AI content platform proficiency, SEO certifications
Technologies
Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, AI content platforms
Responsibilities
Optimizing content for AI-powered search platforms and voice search, conducting keyword and entity research, implementing schema markup and structured data, auditing content for search presence, monitoring visibility and engagement metrics, collaborating with SEO and product teams, staying ahead of AI search developments
Seniority
Mid-level, hands-on specialist
