Customer Marketing Manager
Core
Design and execute high-impact B2B customer engagement programmes and events for enterprise clients to drive partnership and business growth.
Role type
Senior B2B Customer Marketing Manager
Builds
Strategic customer engagement plans, executive forums, workshops, and event experiences for enterprise accounts.
Domain
Telecommunications / Enterprise B2B Marketing
Deliverable
product features
Required skills
B2B customer marketing, executive engagement, event management, stakeholder management, project management, vendor management, Salesforce, marketing automation, data analytics, strategic planning
Preferred skills
C-suite engagement experience, AI tools proficiency, pipeline influence, budget management
Responsibilities
Develop integrated customer engagement plans aligned to enterprise growth priorities; Lead end-to-end planning and delivery of customer events and executive forums; Capture Voice of Customer insights and translate them into actionable recommendations; Partner with Sales to support pipeline progression and MQL-to-SQL conversion; Manage agencies, vendors, and budgets for complex programmes; Maintain dashboards tracking account engagement and business outcomes.
