Senior Digital Marketing Executive
Core
Drive growth and incrementality for Mediacorp Consumer Brands through Paid Performance Marketing, Social Analytics, and Customer Lifecycle Management.
Role type
Senior Digital Marketing Executive (Paid Media & Analytics)
Builds
Paid media campaigns, social media growth strategies, and customer retention funnels for TV, radio, and digital platforms.
Domain
Media & Entertainment
Required skills
Paid performance marketing strategy, social media analytics, customer lifecycle management, data synthesis, campaign optimization, cross-functional collaboration
Preferred skills
Experience with Braze, AppsFlyer, Brandwatch, Meta Ads Manager, TikTok Ads Manager, Adobe Analytics
Technologies
Meta Ads Manager, TikTok Ads Manager, Meta Business Suite, TikTok Business Suite, Tubular, Brandwatch, Adobe Analytics, Microsoft Excel
Responsibilities
Lead campaigns from strategy to reporting including social boosting; optimize campaigns and budgets to lower CPAs; monitor and report on social account performance; execute audience targeting and remarketing campaigns; synthesize data into actionable insights for KPIs.
Seniority
Mid-Senior, hands-on IC