Senior Manager Media Strategy & Media Buying
Core
Develop and execute cross-channel media strategies to drive customer growth, profitability, and business value by aligning marketing investments with target audience needs.
Role type
Senior Manager, Media Strategy & Media Buying
Builds
Customer acquisition and retention campaigns across digital and traditional media channels
Domain
Digital Marketing / Media Buying / Growth Strategy
Required skills
Cross-channel media strategy, media planning and buying, budget management, customer journey mapping, agency and technology partner management, market and performance data analysis, forecasting and pacing logic, trend identification
Preferred skills
Experience with performance marketing and growth marketing, deep understanding of media landscape and touchpoints, analytical capabilities
Technologies
Media platforms, analytics tools, forecasting tools
Responsibilities
Develop holistic data-driven media strategies across all relevant channels and touchpoints; Plan and allocate media investments to optimize growth, efficiency, and profitability; Identify key contact moments along the customer journey; Evaluate performance of existing and new channels, publishers, and platforms; Manage and challenge agencies, technology partners, and vendors; Analyze market, competitive, and performance data to derive actionable recommendations; Develop and refine forecasting, pacing, and control logics; Monitor market, technology, and media trends to identify new opportunities