Project Manager Marketing Analytics
Core
Own the setup and governance of Google Analytics 4 (GA4) and Google Tag Manager, build automated dashboards, and translate complex data into actionable insights for marketing, sales, and leadership.
Role type
Marketing Analytics Project Manager
Builds
Automated reports and dashboards (Looker Studio, Power BI)
Domain
Digital Marketing & Data Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, SEO strategy, data segmentation, Excel/Sheets, stakeholder communication
Preferred skills
Salesforce reporting, privacy compliance, audience management
Technologies
Google Analytics 4, Google Tag Manager, Looker Studio, Power BI, Salesforce, Excel, Sheets
Responsibilities
Own GA4 and GTM setup and governance; Build and maintain automated reports and dashboards; Partner with paid media specialists on audience management; Conduct keyword gap and performance analyses for SEO; Support Salesforce reporting to connect marketing to revenue; Champion data quality and compliance.
Seniority
Mid-Senior, hands-on IC
