Digital Experience & Analytics Manager
Core
Develop and optimize the digital ecosystem to maximize consumer engagement, discoverability, and marketing performance through data-driven insights and technical excellence.
Role type
Digital Experience & Analytics Manager
Builds
Consumer brand websites, landing pages, and digital platforms
Domain
Consumer marketing, digital platforms, SEO, and analytics
Deliverable
dashboards & analysis
Required skills
Digital strategy, website management, SEO, digital analytics, marketing technology stack, A/B testing, conversion rate optimization, CMS management, data visualization
Preferred skills
Google Analytics Certification, Google Ads Certification, SEO/Digital Marketing certifications, Consumer Health/Healthcare/FMCG experience
Technologies
Google Analytics 4, Google Tag Manager, Search Console, Looker Studio, WordPress
Responsibilities
Develop and maintain digital ecosystem strategy; manage consumer brand websites and landing pages; execute SEO strategies and optimize for AI-powered search; develop marketing dashboards and analyze consumer behavior data; monitor digital performance and optimize conversion rates; maintain marketing technology stack and tracking; ensure regulatory and privacy compliance; partner with marketing teams to optimize digital performance.
Seniority
Mid-Senior, hands-on IC
