Digital Marketing Manager (m/w/d)
Core
Responsible for digital marketing activities with a focus on SEO, SEA, GEO, and lead generation to enhance digital visibility and acquire future students.
Role type
Digital Marketing Manager
Builds
Digital visibility and student acquisition campaigns
Domain
Education / Digital Marketing
Required skills
SEO, SEA, GEO, AI Search, Analytics tools, Performance marketing, Content creation, Social media management, Budget management
Preferred skills
AI tools integration (ChatGPT, Claude, Gemini), German (B2+), English (B2+)
Responsibilities
Plan, implement, and evaluate digital marketing measures based on KPIs; Analyze and optimize website performance and customer journey; Manage social media channels and create content; Develop and execute campaigns for student acquisition; Manage budget allocation.
Seniority
Mid-level, hands-on IC
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