Regional Marketing Manager, One Samsung B2B
Core
Develop and execute integrated B2B regional marketing strategies to drive business growth, increase brand awareness, and generate leads in selected vertical markets.
Role type
Regional B2B Marketing Manager
Builds
Regional marketing programs, sales enablement content, and lead-generation initiatives for B2B vertical markets
Domain
Technology (Samsung) / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, digital and offline campaign execution, market intelligence, budget management, agency management, stakeholder management, data analysis, Salesforce proficiency, ABM platform familiarity
Preferred skills
Regional role experience, executive engagement, cross-functional collaboration
Responsibilities
Develop and execute the Integrated B2B regional marketing strategy and annual plan; Plan and deliver integrated marketing activities including customer events and digital campaigns; Develop B2B marketing and sales-enablement content; Conduct market, customer, and competitor intelligence analysis; Drive alignment with subsidiaries and review their marketing activities; Manage the regional marketing budget and external agency partners; Define, track, and report marketing performance and ROI
